Assembly Collective
Identity system for a collaborative creative studio with a flexible visual framework
The Challenge
Assembly Collective was a team of freelance creatives working under one roof, but without a cohesive identity. Each collaborator had their own visual style, which made it difficult to present a unified front to clients. They needed a brand system flexible enough to represent multiple disciplines — design, photography, strategy, film — while feeling like one studio.
The Solution
Assembly Collective needed an identity that reflected their collaborative approach to creative work. We created a flexible visual framework that adapts to various mediums while maintaining cohesive brand recognition across all touchpoints.
The system celebrates the diversity of creative disciplines under one roof, with a modular design approach that allows for endless combinations while staying true to the core brand values.
Results
The new identity system has positioned Assembly Collective as a forward-thinking creative studio. The flexible framework has enabled them to scale their brand presence across multiple platforms while maintaining consistency.
"Jaunt gave us something we'd been trying to crack for two years — a brand that feels like all of us, not just one of us. The flexibility of the system means every collaborator can express themselves while still looking like Assembly." Sarah Chen, Co-founder at Assembly Collective
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