Catalyst Labs
A dynamic brand identity and digital platform for a tech incubator accelerating the next generation of startups
The Challenge
Catalyst Labs had outgrown their original branding — a logo designed on Fiverr and a WordPress site that looked like every other tech incubator. As they scaled from 12 to 45 portfolio companies, they needed an identity that matched their ambitions and could stand toe-to-toe with the likes of Y Combinator and Techstars in the eyes of both founders and investors.
The Solution
Catalyst Labs needed a brand identity that reflected their mission to accelerate innovation and empower founders. We created a visual system that balances energy with professionalism, using bold typography and a vibrant color palette that stands out in the competitive tech landscape.
The identity extends to a comprehensive digital platform that serves as both a showcase for portfolio companies and a resource hub for entrepreneurs. Every element was designed to communicate momentum, growth, and possibility.
Results
The new brand identity has positioned Catalyst Labs as a leading tech incubator. The platform has significantly increased applications from high-quality startups and improved investor engagement through clear communication of their value proposition and success stories.
"The rebrand was a turning point. We went from explaining who we are at every pitch to having founders recognise us on sight. The platform Jaunt built has become our primary deal flow tool." Marcus Reid, CEO at Catalyst Labs
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