Your business deserves better than Wix.
Wix made website building easy. But easy and effective are different things. If your site is a business tool, it's time to build like it.
The hidden cost of Wix convenience
Wix built its reputation on the promise that anyone can create a website. And that's true — anyone can. The question is whether the result is good enough for a business that depends on its digital presence to attract customers, build trust, and generate revenue.
Behind Wix's drag-and-drop editor sits a JavaScript-heavy framework that loads over a megabyte of scripts on every page. The ADI builder generates layouts that look passable but perform poorly. The App Marketplace adds further bloat with each integration. And your site sits on shared infrastructure alongside millions of other Wix sites, competing for the same resources. The result is predictable: slow load times, mediocre search rankings, and a design that looks like a Wix site — because it is one.
We take a fundamentally different approach. Every site we build is hand-coded from scratch — clean HTML, precise CSS, minimal JavaScript. No framework overhead, no shared platform, no compromise. The result is a site that loads in under a second, scores 90+ on Lighthouse, and looks exactly the way your brand needs it to. Not a template with your logo dropped in. A website built specifically for your business.
Side-by-side comparison
How Wix stacks up against a hand-coded website built by Jaunt Studio.
| Feature | Wix | Jaunt Studio |
|---|---|---|
| Performance | Heavy JavaScript framework, 3-7s load times typical | Hand-coded, sub-second loads, 100 Lighthouse scores |
| Design Freedom | ADI-generated layouts, drag-and-drop within grid limits | Completely bespoke, pixel-perfect to your brand |
| SEO Control | Improving but limited — JavaScript rendering delays indexing | Full technical SEO, schema markup, clean semantic HTML |
| Ownership | Platform lock-in, cannot export your site code | You own every line of code, take it anywhere |
| Customisation | App Marketplace adds bloat, limited API access | Unlimited possibilities, direct API integrations |
| Monthly Cost | £13-35/mo forever, premium features cost extra | One-time build, hosting from £25/mo |
| Code Quality | 1MB+ JavaScript bundle, auto-generated DOM | Semantic, hand-coded, lean and fast |
| Support | Chatbot-first, community forums, slow ticket resolution | Direct access to your developer, priority response |
When Wix makes sense
Wix has a place. If you need a quick prototype to test a business idea before investing properly, it can get something live in an afternoon. For personal projects, portfolio placeholders, or community group pages where performance and SEO don't matter, the free tier is hard to argue with.
It also works as a temporary solution for very early-stage ventures that need a web presence immediately and plan to build properly once they have traction and revenue. The key word there is temporary. The businesses that get stuck are the ones that treat Wix as a permanent solution and then wonder why they can't rank on Google or why their bounce rate is so high. If your site is a business tool, it needs to be built like one.
When custom is the clear choice
The moment your website becomes responsible for generating revenue, building trust, or representing your brand to potential customers, Wix stops being adequate. Custom is the right move for:
- Businesses losing leads to slow load times — Wix's JavaScript overhead costs you visitors before they even see your content
- Companies competing on search — where clean HTML and technical SEO are the difference between page one and page nowhere
- Brands that need to stand out — where looking like a template site undermines the premium positioning you're building
- Growing businesses — where Wix's limitations become more painful with every new feature request
- Anyone tired of platform lock-in — where you want to own your site and take it wherever you choose
If your website is more than a placeholder, it deserves more than a page builder.
Frequently asked questions
We handle the entire migration. Your content, images, and SEO structure are carried over to a clean, hand-coded site. We set up proper 301 redirects so you don't lose any existing search rankings. Most migrations complete within the standard project timeline of 2-6 weeks, and your Wix site stays live until the new one is ready to launch.
Wix loads a massive JavaScript framework on every page — often over 1MB of scripts before your content even appears. Add Wix Apps, animations, and tracking scripts, and you're looking at 3-7 second load times on average. Our hand-coded sites typically load in under one second because we only ship the code your site actually needs.
Wix has improved its SEO capabilities, but fundamental limitations remain. The heavy JavaScript rendering can delay content indexing, the URL structures are less clean, and you have limited control over technical SEO elements like schema markup and server response headers. A hand-coded site gives you complete control over every factor that influences search rankings.
Most Wix Apps are wrappers around third-party services that work independently of Wix. Contact forms, booking systems, email marketing, payment processing — we integrate these directly using their APIs, which actually performs better than routing everything through Wix's app layer. You keep the functionality and lose the overhead.
Want to see the difference for yourself?
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